Mattel: Toy Fair Booth 2019 Published by B. on February 27, 2019 at 12:54 PM CST Mattel's booth was full of fun things, from Hot Wheels, Barbie, and DC, to WWE, Jurassic World, and Toy Story 4. Click this link to view the full gallery.
International Toy Fair 2018: Mattel's DC Comics Multiverse Published by D. Martin on February 23, 2018 at 03:43 PM CST Our schedule only allowed us to visit Mattel for a short period of time, as such, we were only able to shoot one section of their 2018 International Toy Fair showroom. Click the thumbnails above to view the full gallery showing off all the DC Comics Multiverse on display!
San Diego Comic-Con 2017: Mattel Booth Published by Adam on July 25, 2017 at 10:53 PM CST Next up from our coverage of this year's San Diego Comic-Con we shift our attention to the Mattel booth. Get a look at their DC Super Hero Girls line-up as well as their Justice League assortments, including the Ultimate Batmobile by following the previous link!
WonderCon 2017: The DC Entertainment Booth Published by Vincent on April 3, 2017 at 01:33 AM CST DC Entertainment took advantage of the absence of Marvel Entertainment at WonderCon by focusing their display on Wonder Woman's 75th Anniversary, and the palpable excitement generated by the recent release of their Justice League movie trailer. The relatively small display of current and forthcoming items from all forms of DC media was intended to be overshadowed by the full Wonder Woman costume, worn by Gal Godot in the upcoming film, which was on display behind glass at the center of the DC booth. The Injustice: Gods Among Us 2 video game was represented by an assortment of upcoming action figures and collectibles, as was the 25th anniversary of Batman: The Animated Series: Riddler, Catwoman, and a Batman figure that will include a set of varying interchangeable expressive head sculpts. The successful DC Bombshells line had Kitana, Jesse Quick, and Raven on display, and Starfire debuted as part of the Amanda Connor DC Designer Series maquettes. From the Wonder Woman movie, there was a deluxe statue set featuring Wonder Woman and Steve Trevor, a LEGO Wonder Woman "Warrior Battle" building set, Wonder Woman Funko collectibles (available April) and a Mattel 12" poseable action figure assortment (available April). There was even a line of Wonder Woman inspired cosmetics available exclusively at Walgreens to be made available in June. A new wave of Justice League action figures will be released this summer around the time of the Wonder Woman movie, and they debuted next to a new assortment of DC Super Hero Girls toys (spring release). Even Converse plans on releasing limited edition pairs of shoes featuring Justice League characters (available spring) exclusive to Journeys stores.