Mattel: Avatar News & Toy Gallery
Posted by Curto on October 21, 2009 at 03:00 PM CST:
“Avatar,” the highly anticipated action-adventure film from the director of Titanic, James Cameron, and Twentieth Century FOX hits theaters December 18th. In anticipation of this landmark film, Mattel was tapped as master toy licensee for the property, and created a line of action figures, creatures and vehicles beyond imagination. The toy line is the first to incorporate i-TAG technology which allows for three dimensional, augmented reality play – mixing real and virtual worlds together in real time – for a truly unique play experience.
AVATAR™ Vehicle Assortment
The world of Pandora can be a difficult and dangerous place to navigate, unless you have specialized vehicles like the AMP Suit and RDA Grinder. Each toy vehicle has projectile launchers and unique functions for traversing the various terrain on Pandora. Both vehicles work with 3ľ" basic figures (sold separately), and each comes with its own unique i-TAG which creates a three dimensional, augmented reality image of the vehicle on a computer screen when held up to a webcam. The animated 3-D image will “come alive” through engaging, evading or defending moves. To download i-TAG software and find out more information, visit www.avataritag.com. (Each vehicle sold separately and subject to availability. Colors and decorations may vary. Requires WebCam and high speed internet connection for i-Tag play.)
ARP: $19.99 each Age: 6+ Available: October 2009
 
AVATAR™ Scorpion Gunship
Take on enemies while flying high above Pandora in the Scorpion Gunship. Equipped with artillery, the toy version works with 3ľ” basic figures (sold separately). It also comes with its own unique i-TAG which creates a three dimensional, augmented reality image of the chopper on a computer screen when held up to a webcam. The animated 3-D image will “come alive” through engaging, evading or defending moves. To download i-TAG software and find out more information, visit www.avataritag.com. (Colors and decorations may vary. Requires WebCam and high speed internet connection for i-Tag play.)
ARP: $26.99 Age: 6+ Available: October 2009
AVATAR™ Basic Action Figures
Highly articulated human and Na’vi action figures bring to life the true detail seen in the epic action-adventure film, “Avatar.” Each figure is created to the scale of their likeness in the film (not sure what that means), and comes with its own unique i-TAG which, when held up to a webcam, creates a three dimensional, augmented reality image on a computer. By covering a tab on the i-TAG you can discover interesting movie facts. To download i-TAG software and find out more information, visit www.avataritag.com. (Each figure sold separately and subject to availability. Colors and decorations may vary. Requires WebCam and high speed internet connection for i-Tag play.)
ARP: $8.99 each Age: 6+ Available: October 2009
     
      
AVATAR™ Deluxe Action Figures
The highly articulated deluxe human and Na’vi action figures have amazing detail and poseability. Each figure comes with their own unique i-TAG which creates a three dimensional, augmented reality image of the figure on a computer screen when held up to a webcam. The animated 3-D image will “come alive” through engaging, evading or defending moves. To download i-TAG software and find out more information, visit www.avataritag.com. (Each figure sold separately and subject to availability. Colors and decorations may vary. Requires WebCam and high speed internet connection for i-Tag play.)
ARP: $14.99 each Age: 6+ Available: October 2009
   
AVATAR™ Creature Assortment
The highly anticipated epic film, “Avatar,” showcases unique creatures of the distant world, Pandora; some of which Mattel brings to life in amazing detail and articulation, including the high-flying Banshee, the ferocious panther-like Thanator and the graceful Direhorse. Each toy creature is highly articulated, and features luminescent “skin,” as seen in the film. Each also comes with its own unique i-TAG which creates a three dimensional, augmented reality image of the creature on a computer screen when held up to a webcam. The animated 3-D image will “come alive” through engaging, evading or defending moves. To download i-TAG software and find out more information, visit www.avataritag.com. (Each creature sold separately and subject to availability. Colors and decorations may vary. Requires WebCam and high speed internet connection for i-Tag play.)
ARP: $14.99 each Age: 6+ Available: October 2009
  
AVATAR™ Leonopteryx
“Avatar” features the Leonopteryx, a ferocious flying creature with sharp fins on its head used to hunt prey, powerful talons for grasping and perching, and a wingspan of more than 80 feet. The toy is a true recreation of the creature, with all its deadly features to scale. Each Leonopteryx comes with its own i-TAG which creates a three dimensional, augmented reality image of the creature on a computer screen when held up to a webcam. The animated 3-D image will “come alive” through engaging, evading or defending moves. To download i-TAG software and find out more information, visit www.avataritag.com. (Colors and decorations may vary. Requires WebCam and high speed internet connection for i-Tag play.)
ARP: $26.99 Age: 6+ Available: October 2009
For more information on Mattel toys log on to www.mattelbrandsmedia.com
Avatar Motion Picture © 2009 Twentieth Century Fox Film Corporation. All rights reserved.
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