eBay Today: You Can't Always Get What You Want Posted by Rich on May 2, 2007 at 12:00 AM CST: It's 1985, and while Doc Brown is tinkering with flux capacitors and Marty McFly takes a ride in a DMC-12, the world plays stage to significant social change. Case and point; The Coca-Cola Company introduces a new formula for Coke; Dire Straits sings about wanting their MTV; The WWF debuts WrestleMania; Nintendo releases the Nintendo Entertainment System and Back to the Future is the top grossing film of the year. America is getting it's first real taste of mass marketing and the decade of extravagance is just warming up. With the big push for cross-promotion and movie merchandising, it's almost unthinkable that a movie as successful as Back To The Future wouldn't have a complimentary toy line. It wasn't as though action figures were falling out of favor. Star Wars was on the tail-end of one of the best movie merchandising campaigns ever, G.I. Joe was at the height of its popularity, and shelves were packed with laughable renditions of characters from obscure movie and television licenses. But for one reason or another, no one took a risk on a Back to the Future toys. The ensuing years didn't fare any better with only a handful of models, die-cast replicas and Happy Meal pack-ins sporting the franchise brand. Finally, in 2003 Medicom Toys released their Kubrick, block-style figures based on the the Back to the Future trilogy including an ultra-rare DVD pack-in in Japan celebrating the films 20th anniversary in 2005. Sure it's not 3 ¾ inch, but as hope fades with the years, we'll take what we can get before we run OUTATIME. Back To The Future 20th Japan R2 Ltd DVD Box w/ Kubrick 006