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Today, Hasbro, Inc., in partnership with global digital sports platform Fanatics, the National Basketball Association (NBA) and National Basketball Players Association (NBPA), re-launched the beloved sports collectibles brand Starting Lineup with its first series of action figures featuring NBA players. The initial series of Starting Lineup NBA figures will be available for pre-order starting today at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and NBAStore.com.
“This is a proud moment for the company as we celebrate the return of the Starting Lineup brand,” said Eric Nyman, President and COO of Hasbro. “We are grateful to our partners in helping us reintroduce these fan-favorite collectibles to a new generation of sports fans and collectors while bringing some of the biggest names in the game to an all-new action figure form.”
The new series of Starting Lineup action figures feature design like never before in a highly articulated 6” scale. NBA players joining the first series of figures include Giannis Antetokounmpo, Stephen Curry, Luka Dončić, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum and Trae Young. Each 6” action figure, capturing the likeness of these larger-than-life NBA luminaries, will also include an exclusive, officially licensed Panini NBA trading card and NFT.
The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players accompanied by a trading card for more than a decade, and the introduction of notable NBA players will be the first of an all-new era of major athletes joining its classic heritage. OneTeam Partners, a sports licensing, marketing and media company, will support the product re-launch with creative development, athlete marketing, media planning and content production resources.