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TF2009: Hasbro - Wolverine Presentation Information
Posted by Curto on February 14, 2009 at 11:00 PM CST:


MARVEL?S X-MEN ORIGINS: WOLVERINE MOVIE TOYS
TEAR THROUGH RETAIL AISLES THIS SPRING
Hasbro Offers Action-Packed Toys Inspired by 20th Century Fox?s X-Men Origins: Wolverine Movie

PAWTUCKET, R.I., (February 13, 2009) ? On May 1, 2009, Hugh Jackman reprises his highly praised portrayal of WOLVERINE in the new X-Men Origins: Wolverine movie from 20th Century Fox. X-Men Origins: Wolverine, the first chapter in the X-Men saga, unites Wolverine with several other legends of the X-Men universe, in an epic revolution that pits the mutants against powerful forces determined to eliminate them. Prior to the next X-Men saga hitting the big screen, kids can get in on the action through Hasbro, Inc.?s (NYSE: HAS) great line of movie-inspired action figures and role play toys.

Hasbro?s X-Men Origins: Wolverine line features an awesome assortment of items for diehard MARVEL fans, as well as the fans who are just now discovering their own inner mutant. An impressive assortment of 3-3/4-inch X-MEN ORIGINS: WOLVERINE MOVIE ACTION FIGURES will be available throughout the year, including multiple versions of WOLVERINE and movie villains. For kids who enjoy role-playing as their favorite SUPER HERO, the WOLVERINE ELECTRONIC CLAW is the perfect item for creating an action-packed adventure. And for fans wanting the most ultimate WOLVERINE action figure ever, the INVINCIBLE WOLVERINE ACTION FIGURE is an incredible 10-inch-tall electronic, customizable figure with loads of gear and battle action.

A sample of Hasbro?s X-Men Origins: Wolverine products available in 2009

X-MEN ORIGINS: WOLVERINE MOVIE ACTION FIGURES
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: Spring 2009)
Kids and collectors alike can pit Wolverine against some of the most infamous villains from the history of the X-Men saga. X-MEN ORIGINS: WOLVERINE MOVIE ACTION FIGURES, which include characters from the much-anticipated big screen adaptation as well as some of the greatest X-Men characters of all time, are specially-designed 3-3/4-inch figures featuring intricate detail and incredible articulation.

WOLVERINE ELECTRONIC CLAW
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2009)
Now you can pretend to be Wolverine, the next Marvel superhero to get the big-screen treatment. Slip on the WOLVERINE ELECTRONIC CLAW to act like the most intimidating of all the X-Men. The retractable claw includes iconic Wolverine phrases and sounds.

TRIPLE-BLADE WOLVERINE ACTION FIGURE
(Approximate Retail Price: $34.99; Ages: 4 & up; Available: Fall 2009)
Wolverine is prepared for battle like never before! The TRIPLE-BLADE WOLVERINE figure comes complete with an amazing arsenal of weapons to complement his always imposing razor-sharp steel claws. This customizable 10-inch figure also features a variety of exciting sounds, phrases and battle actions.
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About Marvel Entertainment, Inc.
Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children?s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.



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