Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair

Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More

NEW YORK--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS), home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.

"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."

Featured in Hasbro's Toy Fair showcase is the highly anticipated launch of BEAST HUNTERS, the touchstone for the TRANSFORMERS brand entertainment in 2013 driven by the award winning "Transformers Prime" animated series. Produced by Hasbro Studios and seen by kids and fans in 182 countries around the world, the third season of the series finds the AUTOBOTS facing off against both the DECEPTICONS and unprecedented new foes: the dragon-like PREDACONS. The BEAST HUNTERS multi-platform IP and new PREDACON characters come to life across programming, digital games, publishing, new toys and more. At Toy Fair, Hasbro introduces a new, highly innovative way to experience TRANSFORMERS action figures with CONSTRUCT-BOTS, the first ever line of TRANSFORMERS figures that kids can customize and convert.

For fans of the MY LITTLE PONY brand, a pop-culture phenomenon, more magical journeys of friendship and fun kick off at Toy Fair. Kids around the world will enjoy discovering the whimsical world of pony friends, watching their adventures unfold in the "My Little Pony: Friendship is Magic" animated series created by Hasbro Studios. Fans can immerse themselves in imaginative stories of their own with delightful MY LITTLE PONY toys inspired by the series seen in 180 countries, including a variety of ponies and playsets based on the introduction of the CRYSTAL EMPIRE and the upcoming coronation of PRINCESS TWILIGHT SPARKLE. With over 200 licensees for the brand globally, fans can also experience the MY LITTLE PONY fun across a wide variety of platforms including the MY LITTLE PONY app from Gameloft available on iTunes and Google Play as well as the new, wildly popular comic book series from IDW Publishing.

The innovation doesn't stop with TRANSFORMERS and MY LITTLE PONY as Hasbro prepares an exciting new introduction for its classic PLAY-DOH compound. The iconic PLAY-DOH brand has been inspiring kids' creativity for generations and in 2013 Hasbro introduces a new compound to the line: PLAY-DOH PLUS, a soft and fluffy compound that allows for a new level of creative detail in PLAY-DOH play.

Highlights from Hasbro's innovative 2013 product showcase at the American International Toy Fair include:

G.I. JOE MOVIE NINJA COMMANDOS Action Figures
Inspired by the G.I. JOE: RETALIATION movie hitting theaters on March 29th, 2013 in 3D, The G.I. JOE NINJA COMMANDO figures are 10-inch large-scale figures that feature quick-draw BATTLE-KATA and Ninja action. With the press of a button, figures magically "grab" weapons to arm themselves for battle. Figures also feature electronic sound effects and phrases. Choose from the iconic Ninja SNAKE EYES and BATTLE-KATA skilled ROADBLOCK. Figures sold separately. (Ages: 5 & up/Approx. Retail Price: $19.99/Available: 2/11/13)

KRE-O STAR TREK U.S.S. ENTERPRISE
Explore the final frontier with the crew of the U.S.S. ENTERPRISE, the iconic ship from the upcoming STAR TREK movie from Paramount Pictures. Based on the ship featured in the film, the KRE-O U.S.S. ENTERPRISE is 18" long, includes a display stand, and is the first KRE-O set that actually lights up! Explore the lighted Bridge interior play area, glowing warp engines, and launch a projectile from a lighted photon torpedo. Kids and fans alike will be excited to find KREON figures representing KIRK, SPOCK, BONES and more in the ENTERPRISE set which includes five KREON figures and 540 brick pieces. (Ages 6 & up/Approx. Retail Price: $69.99/Available: 2013)

MARVEL IRON MAN 3 ASSEMBLERS Action Figure Assortment
In 2013, kids and fans can recreate the excitement of the IRON MAN 3 film with the buildable ASSEMBLERS action figure line. Each figure features an Interchangeable Armor System, allowing one figure to create more than 25 armor combinations and allowing armor to be switched out between the 16 available figures in the line to create 100's more combinations. Each figure sold separately. (Ages: 4 & up/Approx. Retail Price: $9.99/Available: Spring 2013)

TRANSFORMERS CONSTRUCT-BOTS ELITE Action Figure Assortment
Build YOUR Bot! Each TRANSFORMERS CONSTRUCT- BOTS ELITE action figure includes a robot frame and lots of armor, weapons and accessory parts (50-55 pieces) so kids can construct, customize and convert favorite TRANSFORMERS characters—each figure can convert from robot to vehicle and back without taking it apart! Plus, all the parts are interchangeable between all TRANSFORMERS CONSTRUCT-BOTS figures (each sold separately), so there's almost no limit to what kids can create. Kids can also store their figures in the included re-sealable case. Choose from 10 characters like WHEELJACK and SOUNDWAVE, each sold separately. (Ages: 6 & up/Approx. retail price: $14.99/Available: August 2013)

TRANSFORMERS PRIME BEAST HUNTERS VOYAGER CLASS Assortment
The leaders of the AUTOBOTS and PREDACONS face off in these large-scale action figures. Based on the third season of Hasbro Studios' hit animated series TRANSFORMERS PRIME, OPTIMUS PRIME and PREDAKING each feature a powerful weapon, and OPTIMUS PRIME boasts his new BEAST HUNTERS look. There are six figures in the assortment; each includes multiple weapons and accessories. Each sold separately. (Ages: 5 & up/Approx. Retail Price: $19.99/ Available: February 2013)

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.