2025 New York International Toy Fair Roundup

Toy Fair returned to its rightful place in winter showcasing all the great things to come in 2025 and 2026! Full Report

Toy Fair 2025: The Pokemon Company Booth

The Pokemon Company often has some surprises on display in the coolest fashion at their booth. See what is new and upcoming in the year of Eevee. Full Report

The Pokemon Company: Halloween Merchandise and Events

The Pokémon Company International is offering Trainers multiple ways to celebrate the upcoming spooky season. Full Report

Pokemon: Sword and Shield Silver Tempest

The latest expansion of the Pokémon Trading Card Game, Sword & Shield—Silver Tempest, is coming to participating retailers worldwide on November 11, 2022. Full Report

SDCC 2022: Event Coverage Roundup

After a three year hiatus, SDCC finally returned. While it didn't feel quite like the spectacle it once was, there was still plenty to see and many reveals. Full Report

Pokemon:New Details for Pokemon Violet/Scarlet and In-Game Events

During a Pokémon Presents today, The Pokémon Company International revealed more details about the Pokémon Scarlet and Pokémon Violet video games, launching November 18, 2022, exclusively on the Nintendo Switch™ system. New updates for the Pokémon World Championships 2022 were also announced, in addition to in-game events for Pokémon GO, Pokémon UNITE, Pokémon Café ReMix and Pokémon Masters EX. Full Report